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Dynamic email marketing material showing different products to various subscribersPredictive suggestions recommending products before consumers searchAutomated projects set off by particular behavioral signalsReal-time budget plan allocation to the best-performing innovative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, exceeding typical project norms.
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