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Dynamic e-mail marketing content revealing different products to various subscribersPredictive suggestions recommending items before consumers searchAutomated campaigns activated by particular behavioral signalsReal-time budget allotment to the best-performing creative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quickly: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, outperforming typical campaign standards.
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