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Dynamic email marketing material revealing various products to various subscribersPredictive recommendations recommending products before customers searchAutomated campaigns activated by particular behavioral signalsReal-time spending plan allocation to the best-performing imaginative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, exceeding normal project standards.
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